Built for scrappy startups that need real HR help—not HR bureaucracy
HRBS.AI is your AI-powered HR business partner, trained by top HR pros to coach your managers through tough employee issues—performance problems, team dynamics, terminations, and more. No jargon. No 50-page policy decks. Just smart, practical advice that helps you lead better. But here’s the game-changer: HRBS.AI learns your company’s policies, values, culture, and business priorities—so every recommendation aligns with how you do things. Not cookie-cutter, corporate solutions.
About HRBS.AI
Our Vision
Our Expertise
Our Vision
Hmm...hire an HR team, or more engineers?
When you are building fast, every headcount counts. We provide managers with the personalized guidance of seasoned HR Business partners - empowering managers to lead confidently without the overhead of a full HR team - so startups can grow faster, safer and smarter.
Meet Lisa
Our Expertise
Our Vision
Our AI agent acts as a comprehensive HRBP, giving managers the support they need to succeed while avoiding the limitations of traditional HR support models.
Our Expertise
Our Expertise
Our Expertise
With over 25 years experience in HR and leadership we have seen it all*. From the mundane to the surreal. We understand what leaders need from HR - not a bunch of bureaucracy, but easy results that will accelerate and protect the business, not block it.
*Seriously, ask us about the mankini story.
Why HRBS.AI?
True Consultant
Practical Solutions
Practical Solutions
Managers don't know what they don't know. Lisa doesn't just give answers, but asks smart questions to surface real issues and ensure the recommendations solve the right problems.
Practical Solutions
Practical Solutions
Practical Solutions
Coach your managers to give clear and consistent feedback, address performance issues, or build a high performing team. But it's not just coaching, Lisa goes the extra mile to provide tools to help managers quickly move from guidance to action.
Trained by HR Pros
Practical Solutions
Real-Time HR Support
HRBS.AI isn’t just GPT under the hood. She's a multi-agent guided by experienced HR and leaders who’ve seen (and solved) it all. She can analyze situations for compliance and legal risks before they become problems and you can avoid costly mistakes.
Real-Time HR Support
Tailored to Your Culture
Real-Time HR Support
Lisa, your AI HR Business Partner, is always there when you need her—ready to help managers navigate real issues, fast. No waiting to find time on HR's calendar.
Tailored to Your Culture
Tailored to Your Culture
Tailored to Your Culture
Lisa speaks your company language by learning your unique policies, values, and business context—so the guidance she gives actually works in your world and resonates with your culture.
Escalate to Real Humans
Tailored to Your Culture
Tailored to Your Culture
Lisa knows her limits. When a situation gets too complex, like a harassment complaint or exit negotiation, she will stop to call in a Human, keeping you out of trouble.
Meet the Founders
Kris Treytl
With over 25 years of HR experience across Fortune 100 companies and Unicorn startups, Kris initially focused on leadership development, employee engagement, and career programs, notably avoiding HRBPs. Later embracing the HRBP role, her background provided a unique strategic perspective and a no-nonsense approach. She found her passion in helping leaders and employees navigate company complexities to perform their best work.
Chris Masterton
Veteran technical founder Chris Masterton has 25 years of experience leading AAA game development and enterprise SaaS execution. As CTO and co-founder of startups, he has a track record of building and scaling companies to successful exits. With over 30 commercial releases and 100 million players, Chris offers deep technical expertise (C/C++, C#, Python, cloud architecture) and data-driven methods for scalable, profitable products. He excels at rebuilding organizational cultures and fostering high-performance teams, leveraging his HR business partner experience to disrupt HR tech through HRBS.ai.